The problem
Release the invisible load
you carry.
You have built something real. From the outside it is working, and it genuinely is. And by eight o'clock most evenings there is nothing left. Not of the business. Of you.
01
You are running on empty and calling it normal.
02
Guilt has taken away your ability to rest.
03
You cannot work out what to put down first.
04
You are the one everyone leans on. Nobody holds you.
Not less ambition.
Less weight on one set of shoulders.
Proof
This is my own data.
Sixty-nine consecutive days of my own recovery and resting heart rate. I built this method on myself before I offered it to anybody else.
Each dot is one day. The line is a seven-day average. 69 consecutive days, 7 July to 13 September 2026.
On 26 August my recovery was 98 per cent. Five days later it was 12 per cent, and my resting heart rate had climbed from 55 to 84.
My calendar said nothing was wrong. It never does.
Wearable data is used for performance insight and pattern recognition, not medical diagnosis.
The Capacity Programme
Month by month.
Every month ends with something you keep.
- BaselineNothing. You wear the strap and deliberately change none of your habits.Four weeks of honest data
- 1 MapYour real calendar, four weeks, line by line, every commitment scored for energy.Your Capacity Map
- 2 ProtectCalendar architecture, sleep consistency, the always-on problem, what to delete.Your Minimum Performance Standards
- 3 RegulateYour stress signature, in your words and in your data. What actually works for you.Your Regulation Protocol
- 4 RebuildWhy you carry so much. The Reliable One, perfectionism, control.Your Performance Principles
- 5 ExpandAmbition back on the table. Push, maintain, recover and build, across your real year.Your 90-Day Capacity Calendar
- 6 CodifyAll six months reviewed. What changed, in the data and in your language.The bound Performance Blueprint
Something arrives every month
A printed card lands on your doormat, numbered one to six, carrying the commitment you made in your own words, with a blank back for what actually happened. At the end those six cards are bound into your book. You watch it being built.
Two minutes a week
One short check-in. That is the whole homework.
You are already carrying too much. A programme that adds to your plate would be the opposite of the point.
What changes
What people actually report
Sleep
More consistent sleep and recovery.
Boundaries
Clearer boundaries, and less time stuck in always-on.
Warning signs
Spotting your own earlier, instead of after the crash.
Decisions
Better ones, under more pressure.
"I feel more like myself than I have in years."
Client
Be honest with yourself
This isn't for you if
You want permission to do less
I am not going to tell you to lower your ambition. The whole point is holding more, not wanting less.
You want business strategy
Pricing, hiring, sales. We may touch all of it, but my client is the person, not the company.
You want a quick fix
This is six months. The first one is spent changing nothing at all.
You won't wear the strap
The data is not a gimmick. Without it we are back to guessing how your week felt.
Questions
Performance coaching FAQs
Who is performance coaching for?
Founders, business owners, leaders and high performing professionals who have built something real and are carrying a lot of it alone. Usually the reliable one, the person everyone leans on. You want to keep your ambition and build the capacity to hold it, rather than being told to do less.
How is this different from business coaching?
Business coaching focuses on the company: strategy, pricing, hiring and sales. Performance coaching focuses on the person running it, and whether they can sustain what they are building. We may touch on the business, but my client is you.
How is it different from other coaching?
Most coaching relies on how you say your week felt. This uses your own wearable data alongside your calendar, your habits and your own words, so we can see what your workload is actually costing you, not just what it feels like.
Is this therapy or medical treatment?
No. This is performance coaching and education. Wearable data is used for performance insight and pattern recognition, not diagnosis or treatment. If you have medical or mental health concerns, please seek appropriate qualified support.
Do I need to buy a WHOOP?
No. Your WHOOP is provided as part of the programme, and you wear it the whole way through.
Is the coaching online or in person?
Online. Your sessions happen online, and a printed card is posted to you each month.
How long is the programme?
Six months. It starts with a baseline period where you wear the strap and change nothing, so we are working from honest data. It ends with your bound Performance Blueprint.
What happens on the discovery call?
We look at what you are carrying, what it is costing you, and whether this programme is the right fit. There is no pitch. If it isn't right for you, I will tell you, and either way you leave with one clear next step.